Midlothian-based PR Consultant named among Top 100 Women In Tourism

Friday November 8th 2024

Kirsty Innes

Kirsty Innes PR, an independent PR consultant based in Gorebridge, Midlothian

Written by Midlothian View Reporter, Luke Jackson

Kirsty Innes PR, an independent PR consultant based in Gorebridge, Midlothian, has been named among the 2024 Top 100 Women In Tourism award winners – a group of industry leaders selected from a peer-nominated group of 250 women ‘doing amazing things across the industry’.

The Top 100 was first launched back in 2018, and this is the fourth edition of this important initiative led by Women In Tourism (WIT), a small group of destination leaders who are all passionate about the Scottish tourism industry and recognise both the challenges and opportunities for women within the sector.

The 2024 Top 100 Women in Tourism represent women working across nearly every area of the sector, including front of house, tour operators, bloggers, golf specialists, food & beverage experts, back of house, events organisers, HR professionals, destination leaders, rural trailblazers and transport operators. From Shetland to the Scottish Borders, Islay to Fife, Inverness to Dundee; and Argyll to Aberdeen, what connects all these amazing women, is their passion for Scottish tourism.

The list includes Kirsty Innes, an independent PR consultant working with a wide range of tourism and nature clients including the Argyll & Isles Tourism Cooperative, The Great Tapestry of Scotland, the groundbreaking South of Scotland Golden Eagle Project, the Galloway and Southern Ayrshire UNESCO Biosphere, The Brunton Theatre Trust and more. Speaking about this recognition Kirsty said: “It is a real privilege to feature alongside so many inspirational and innovative women in tourism. There really are so many incredible women working in the sector, and it is fantastic that Women in Tourism continues to inspire, encourage and celebrate us all.”

Commenting on the 2024 Top 100 Women In Tourism, Susan Russell, Chair of Women In Tourism, said: “The Women in Tourism Top 100 is now firmly established as one of the most prestigious honours in the Scottish tourism industry. On behalf of the entire Women in Tourism Board, I’d like to congratulate our 2024 Top 100 on everything they’ve achieved, and for their continued passion for our industry.

“We were overwhelmed with the response to the call for nominations and loved reading each and every one. Today is a moment for celebration, and recognition for those that go above and beyond on a daily basis. I’d like to give a huge thank you to every person that took the time to nominate someone doing amazing things within Scottish tourism.

“While the sector continues to recover from the pandemic, we know that there are new challenges ahead. It’s important to recognise the wealth of talent we have here in Scotland and we hope that the Top 100 inspires and motivates future tourism leaders. I encourage you to connect with them, celebrate with them and continue to shine a light on the thousands of passionate women working across Scottish tourism.”

Read more: HERE and view the 2024 Top 100 Women in Tourism

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