Friday August 15th 2025
Hibs Women new shirt sponsor, Nuby
Written by Midlothian View Reporter, Liam Eunson
Leading UK baby brand Nuby has joined forces with Scottish Women’s Premier League winners, Hibernian FC Women to become their new principal front of shirt sponsor for the 2025-2026 season.
Hibernian FC Women head into the new season as league champions and with that will also be competing in the UEFA Women’s Champions League in Europe. The club is also celebrating its 150th anniversary this year, a landmark birthday for one of football’s longest standing clubs.
Nuby entered women’s football last season as sponsors of Sunderland AFC Women in the English Women’s Super League 2. As part of this, they also launched a campaign with new mum and Manchester United defender Hannah Blundell centred on the importance of role models in sport, finding 36 per cent of parents want their children to look up to sportspeople as role models.
Deepening the connection between football, parents and children, Nuby will be trialling newborn feeding zones at selected Hibernian FC men’s and women’s matches this season. The ‘RapidRoom’ will be a private room at the Easter Road stadium featuring Nuby’s RapidTeam range of products that help speed up the preparation of bottle-feeding, alongside essential breastfeeding equipment, so that even babies can get a good feed at a game.
James Russell Watson, Head of Marketing at Nuby, commented, “Scotland is a really important market for Nuby as its home to a great many of our customers. Moreover, Hibs has really demonstrated to us their desire to make football more inclusive and accessible – and specifically for Nuby in making matches a parent-friendly environment where the entire family is both welcome and catered for.”
Joelle Murray, Hibernian Women Legend and Junior Development Manager at Hibernian Football Club added: “It’s absolutely fantastic to welcome Nuby as the new front of shirt partner to Hibernian Women. As well as their support for our title winning team, it’s clear to see they are committed to help ensure that attending games is as accessible as it can be for families which is one of the core objectives of our Hibs Kids’ programme.
“We’re all looking forward to working with the team at Nuby in this special season.”
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