Tuesday April 21st 2015
From today, Tuesday 21st April, Google has updated the algorithm it uses for search in favour of websites that work well on mobile devices.
This could start having a significant impact on where websites appear in Google search results. If a website is not considered mobile friendly by Google then it may start slipping down the rankings and thus appear lower on Google search results. Appearing on page one of Google or better still “above the fold” (i.e. the top half of the screen) is key for businesses to attract customers.
Google has provided a web page where website owners can test how mobile-friendly their website is.
Criteria includes text size, the amount of space between links and whether the content fits across a mobile screen.
A Google representative said mobile friendliness was “one of many” factors used by the search engine to rank results, but in a blog post the company said it would have “a significant impact” on search results.
“As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens,” the representative said.
Midlothian View was developed by PigeonPenguin.com who specialise in ensuring all of their websites are mobile friendly. This is very important as over 50% of Midlothian View readers use a mobile phone to access it and this statistic is now very common on most websites.
Businesses in Midlothian should check their websites and if they are concerned then they should start taking action now.