New campaign aims to surprise people about Midlothian

Monday April 4th 2022


Written by Midlothian View Reporter, Luke Jackson

A new campaign to attract visitors to Midlothian is being launched this week by Midlothian Tourism Forum. The campaign targets families living in, and close to, the area and aims to surprise them by showing the wide range of things on offer.

The campaign, based around the message of ‘Midlothian – surprisingly close for adventure, mystery, freedom and fun’, showcases the area’s attractions and activities under the themes of active adventure, history and mystery, nature and freedom and local eating and drinking. A dedicated web resource has been developed and advertising through print, digital media and videos will all help to raise awareness of what the area has to offer this spring.

Midlothian Tourism Forum has received funding from VisitScotland’s Destination and Sector Marketing Fund to run this campaign after submitting a successful application last autumn.

Ian Gardner, Chair of Midlothian Tourism Forum, said:

“We are delighted to launch this new campaign in time for the Easter holidays and hope that it will attract many families to explore our area. We know that there is a surprising amount to see and do in Midlothian, and some excellent places to eat and drink. Now, with restrictions lifting, it’s a great time to get out and about to rediscover what Midlothian has to offer.”

VisitScotland Regional Director Neil Christison said:

“The Destination and Sector Marketing Fund was created to boost the sustainable recovery of Scottish tourism, helping to reach new audiences within the domestic market. From its historic visitor attractions to its adventure-filled country parks, Midlothian is a perfect destination for families and this campaign from Midlothian Tourism Forum aims to inspire new and repeat visitors to the region for a day out this spring and summer. VisitScotland is focused on the recovery of the industry, building a destination and visitor experience which allows tourism and events to flourish, now and in the future.”

For more information about days out in Midlothian, including some surprises, please see

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