Brand Satellite introduces innovative feedback dynamic to new group brand creation programme

Thursday December 28th 2023

Giles-Etherington---Brand-Satellite


Written by Midlothian View Reporter, Luke Jackson

Small business owners often find themselves caught up in the daily grind, leaving little time to contemplate the crucial task of creating a compelling brand. Recognising this challenge, Brand Satellite has introduced a ground-breaking 28-Day Brand Launchpad, a fast-track group brand creation programme designed for purpose-driven, service-based business owners.

Recent gov.uk statistics reveal that 57.6% of small businesses in the UK do not survive to celebrate their fifth anniversary.

Forbes Magazine identifies key reasons for this, including a lack of vision, niche, marketing plan, and consistency. In essence, half of these challenges boil down to a fundamental issue: the absence of a robust brand strategy.

The 28-Day Brand Launchpad accelerates Brand Satellite’s proven brand creation process by bringing together eight like-minded business owners. This unique program fosters collaboration and mutual support, allowing participants to collectively develop their brands in just four weeks.

Unlike traditional brand development methods, the 28-Day Brand Launchpad promotes an extremely effective group dynamic. Participants engage in daily activities with regular group feedback sessions. This collective approach taps into the diverse knowledge, experience, and perspectives of fellow purpose-driven business owners.

Giles Etherington, the founder of Brand Satellite, renowned as the small business “brand guru”, guides participants through weekly group and one-to-one sessions.

“One of my favourite quotes is, when you are inside the jar, you can’t read the label”, explains Giles Etherington. “Trying to create a compelling brand by yourself, without external perspectives is virtually impossible. This programme is like providing small business owners with a board of directors to support and encourage them as they create the perfect label for their jar.”

His clients attest to the transformative power of the programmme, with one describing it as “phenomenal.”

At the programme’s conclusion, participants emerge with a comprehensive Brand DNA Blueprint, defining their brand, target audience, differentiation strategies, and key messages for emotional connections.

Etherington, a Micro Business of the Year Award recipient at the Midlothian & East Lothian Chamber of Commerce Business Awards 2023, emphasises that Brand Satellite helps small, purpose-driven businesses emulate big brands, instilling clarity and confidence in their operations.

Tom Chambers, another MELCC member, praises the programme’s impact: “In 28 days, the transformation and how I understand my business and the confidence it has given me to go forward is phenomenal.”

The 28-Day Brand Launchpad stands out as the only group brand creation programme of its kind in the UK, fostering a community of collaborative business owners dedicated to building impactful brands together.

The next 28-Day Brand Launchpad starts in February and Giles Etherington invites you to embark on a transformative journey to define and enhance your brand. Together, you will build brands that resonate, connect emotionally, and drive business success.

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